Its all about the experience. Thats what we are told. With reports coming from BCG and American Express, consumers are spending their money on luxury experiences instead of premium goods. The UK has recently looked into Britains Super Rich where Jacques Peretti investigates how the super-rich are transforming Britain and where they spend their money. A vintage Ferrari, Yachting holidays, champagne lifestyle all go without saying, but what can one experience once these boxes are ticked?
Well, if you have a helicopter or private jet at your fingertips you need to know the best ways to use them:
Arrive at the green in your own private helicopter, play the 18 holes, enjoy some quaffable wine, dine like royalty and jump back on board to be flown back to your yacht or private villa. Forget any golf experience you have had before and forget the UK. Think Hawaii Maui golf or Lanai golf, two of the most luxurious courses, flying over the amazing vistas. Or how about the South of France, Terre Blanch Golf, flying from Monaco whilst experiencing the French Riviera this would be the perfect break from the Monaco Grand Prix.
Sail the sea and touch the sky whilst you combine yachting and helicopter flights. Available throughout the Monaco Grand Prix, this is a perfect add on and something your guests or business partners will never forget. Relish in the adrenaline whilst each participant experiments racing by boat and helicopter. 20 mn on the Offshore and 20 mn on board of a helicopter (10 mn race and 10 mn panoramic tour or cruise on the sea).
Safari and private islands by private jet
Have Champagne delivered by a sky diver, dine in the desert and make friends with the elephants. This is the new way to do safari for the super-rich. Experience Giraffe Manor near Nairobi where guests can feed the animals from the bedroom window. You can visit different countries with the click of a finger; think gorilla trekking in Rwanda one day and private island hopping in Mozambique the next. When you are aboard your own private jet even the impossible is possible.
Flying to the Italian Alps and chartering a helicopter for a few vertical drops is certainly a luxury, but heli skiing is pushing the boundaries. My favourite is Bighorn in Revelstoke. Revelstoke as a resort has miles and miles of terrain, perfect for that once in a lifetime powder ski. The lodge has its own heli pad and is minutes away from Revelstoke runway where one could land their private jet. The chef of the lodge has released his own cook book and gone to extreme lengths to source the best produce from local suppliers and create a never before dining experience often flying out to meet guests on the mountain and cooking from a pop up kitchen. Bighorn Lodge has won Worlds Best Ski Chalet at the World Ski Awards.
Celine Renaud is Head of Sales for Leo Trippi.
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